Friday, March 3, 2017

Constructing Visual Metaphors: Using the Design Process to Crowdsource a Creative Task

Title: Constructing Visual Metaphors: Using the Design Process to Crowdsource a Creative Task
Speaker: Lydia Chilton, Stanford University (Columbia University starting in Fall 2017)
Date: Tues, March 7
Time: 12:30-1:30pm
Room: NSH 1507

Abstract:
Visual Metaphors are a communication tool used to draw users' attention in print media, ads, public service announcements and art. They involve blending two symbols together visually to convey a new meaning. This is a creative problem with many solutions, but some solutions have more impact and meaning to readers than others.

I will introduce the problem of visual metaphors, and describe our early stages in crowdsourcing this problem. I will discuss how we had to adapt the design process to apply to microtasks and the lessons we have learned so far about designing media that speaks directly to reader’s low-level perceptual processing.

Bio:
Lydia Chilton is an assistant professor in the Computer Science Department of Columbia University in the City of New York. Actually, she won't technically start that position until July. She is currently a post-doc working with Maneesh Agrawala at Stanford University at the intersection of graphics, HCI and crowdsourcing. She has been doing crowdsourcing for ten years and is excited to see how the original goals of crowdsourcing are being realized by a large community of talented researchers. 




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