DrawAFriend: Crowdsourcing through Social Gaming

Title: DrawAFriend: Crowdsourcing through Social Gaming
Speaker: Alex Limpaecher (CSD, Carnegie Mellon)
Date: Wednesday, May 2nd
Time: 12-1pm
Room: GHC 6501

DrawAFriend explores how social game mechanics can be applied to crowdsourcing. DrawAFriend is a socially integrated drawing game that allows users to easily create drawings of their friends and share those drawings on the Facebook social graph. The project has two primary goals: First to create a unique, fun, and artistic experience for professionals and non professionals alike. Secondly to elicit a large database of human-created line drawings that we can later analyze. In this talk I will discuss the game design of DrawAFriend and the results that have come from a limited release.

Organizing Online Production without Formal Organization

Title: Organizing Online Production without Formal Organization
Speaker: Haiyi Zhu, HCII, CMU
Date: Wednesday, April 11th
Time: 12p-1p
Room: GHC 6501

Online production communities have successfully aggregated the efforts of millions of volunteers to produce complex artifacts such as GNU/Linux and Wikipedia. Currently most online production communities rely on a paradigm of self-direction in which people work primarily on the tasks they are interested in. However, this approach breaks down when there are conflicts between the interests of the individuals and the goal of the community as a whole. Many people may want to work on the same popular areas while ignoring less popular areas that require work. People may not want to perform cooperative behaviors (e.g., performing maintenance tasks or socializing newcomers), even though these behaviors are important for the healthy functioning of the community. Therefore, the challenge has become how to motivate people to achieve the community goal that transcends individual interest in an environment which lacks hierarchical structure and monetary incentives. I identified particular mechanisms, including group identification and shared leadership, which intrinsically influence people’s actions to achieve a common goal. I empirically examined their effectiveness in the context of Wikipedia. My research has implications for designing more effective, efficient and successful online production communities.